Pre-production paperwork
Production schedule, location Recce:
Shortlist:
Shortlist:
Television Advert Analysis
Lynx Excite- 'Even angels will Fall' 1. What the ad is for/what is the message? This advert is to introduce the Lynx Excite deodorant and how the fragrance is so powerful that even angels will fall for the scent. 2.Who is the target audience? The Primary Audience is young males (18-24) and in terms of demographics this advert would relate to males due to the use of attractive women who are dressed in skin tight dresses. Also the advert uses younger models to advertise the product which allows the primary audience to be able to relate and connect more as the models are the same age. In terms of Demographics this advert would be aimed at Social Grade E and D due to the fact that the target audience are young Males who most likely are in university or further studies. Following on from this, Lynx also attracts people with a low income as all their products are Cheap and easily accessible. The Psychographic`s for this product could be for Explorers as they are always the f...
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