Unilever Research
Unilever are well known for creating brands like Dove and Lipton. They have over 400 brands that they create products for. Using insight and innovation to ensure that the products are good enough for consumers.
The products:
Unilever run 3 Divisions:
- Beauty and Personal Care
- Food and refreshments
- Home care
An example of a Beauty and Personal care product would be Dove. Dove started in 1957 in the US and is a No1 Dermatologists recommended brand. Doves main pride is their products being moisturising . Doves products are mainly soap bars and Moisturisers.
An example of food and refreshment is Magnum. Magnum launched in 1989. They are known for their award winning formula mixed with silky smooth ice cream and chocolate. They sell ice creams but can be in forms of tubs or singular ice creams.
lastly, an example of home care products could be Surf. Surf is a laundry brand that prides itself on making laundry enjoyable and a lighter experience . There 1st soap bar was realised in the 1890s. Now there products range from soap bars to laundry powders and tablets.
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