Old spice Case Study

The traditional advert has a Primary Audience of older men. Partially, Dads this is obvious as its stated in the advert. The primary demographics of this advert would be aimed at males due to the Boats and the blue color scheme. In terms of income I would assume that this product would be aimed at people who have money and are high on the social status scale. I think it would be aimed at lower middle class and up. This is due to the presentation of the fragrance. The primary Psychographics would relate to men that have have a sporting background or are active.The secondary Audience would be Wives and children this is as they may see the advert and if they are buying for the dads as a gift. However due to the nature of the product the children also would come from lower middle class due to the price of the product.

 
The new old spice is aimed at Younger males as the Primary 

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