Channi Fulcher TV and Film Blog

The traditional advert has a Primary Audience of older men. Partially, Dads this is obvious as its stated in the advert. The primary demographics of this advert would be aimed at males due to the Boats and the blue color scheme. In terms of income I would assume that this product would be aimed at people who have money and are high on the social status scale. I think it would be aimed at lower middle class and up. This is due to the presentation of the fragrance. The primary Psychographics would relate to men that have have a sporting background or are active.The secondary Audience would be Wives and children this is as they may see the advert and if they are buying for the dads as a gift. However due to the nature of the product the children also would come from lower middle class due to the price of the product.   The new old spice is aimed at Younger males as the Primary 

Lynx Excite- 'Even angels will Fall' 1. What the ad is for/what is the message? This advert is to introduce the Lynx Excite deodorant and how the fragrance is so powerful that even angels will fall for the scent. 2.Who is the target audience? The Primary Audience is young males (18-24) and in terms of demographics this advert would relate to males due to the use of attractive women who are dressed in skin tight dresses. Also the advert uses younger models to advertise the product which allows the primary audience to be able to relate and connect more as the models are the same age. In terms of Demographics this advert would be aimed at Social Grade E and D due to the fact that the target audience are young Males who most likely are in university or further studies. Following on from this, Lynx also attracts people with a low income as all their products are Cheap and easily accessible. The Psychographic`s for this product could be for Explorers as they are always the f...

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Production schedule, location Recce: Shortlist:

Who are Unilever ? https://www.unilever.com/ Unilever are well known for creating brands like Dove and Lipton. They have over 400 brands that they create products for. Using insight and innovation to ensure that the products are good enough for consumers. The products: Unilever run 3 Divisions: Beauty and Personal Care  Food and refreshments  Home care An example of a Beauty and Personal care product would be Dove. Dove started in 1957 in the US  and is a No1 Dermatologists recommended brand. Doves main pride is their products being moisturising . Doves products are mainly soap bars and Moisturisers. An example of food and refreshment is Magnum. Magnum launched in 1989. They are known for their award winning formula mixed with silky smooth ice cream and chocolate. They sell ice creams but can be in forms of tubs or singular ice creams.  lastly, an example of home care products could be Surf. Surf is a laundry brand that prides itself on ma...